The must-know mental shifts to dominate over your competition and thrive in business
If you already have a Business and are looking to find out the easy way to Stand out and show case your business, and are not able to attract, target and capture your audiences attention via offline and online marketing strategies you want to keep reading.
Lets face it, you are good at what you do, but nobody mentioned when starting a business, that not only does your product or service need to be great, marketing and attracting clients needs to be the top focus and you will need to either have the budget to constantly market or learn marketing skills yourself, if you want to sustain a profitable business long term.
Without content, marketing strategies and planned content that’s consistent and ways to stand out, your competition is there posting 3 stories per day, generating more content on demand and even if they may not be better than you, are able to attract more leads.
If you are looking to the solution and have tried content calendars, buying someone else’s ads or copy and had little success, this article will help shed light on why, what you can do about it, why you have not been able to do this up until this point, and how to take back control over your business success.
If you are asking yourself, how do you make your business work and stop the stress and worry about how to generate constant cash flow, you most likely already know, that this is is dependant on how well you know how to market.
Not only this, but the way business is moving and has moved in the last three years has created gigantic shifts in the way consumers buy, make decisions and have access to countless ads and all of their needs for products and services.
Clients no longer need to seek out information – it is already in their feeds on Instagram and Facebook, and it’s constant.
I’m not saying that you need to be in the forefront – there are several companies that don’t use social media and having thriving business strategies which acquire them leads. They either have this by current customer bases, or sales representatives doing marketing for them.
Though, if you are at the stage in your business where hiring staff to do this for you isn’t an option, then this article will shed some light on the minute shifts needed to dominate if you haven’t been able to do that up until this point.
If you have tried to use platforms like social media and Instagram to grow your product based or service based business, and think generating leads is just about posting content alone, it’s really not.
One thing I learnt being in sales is the sales process is a slow step by step conversation over many times consistently, that get the client to buy from you. Posting content alone does not do this, nor does it help you to stand out, build relationships and convert clients.
Being in sales for over 12 years taught me some great insights into the mindset needed to run a successful business, and if there is anything that hinders your ability to dominate in the market, dominate sales and lead generation more than anything I have seen to date (aside from great marketing copy) – it is mindset and the way your business’ objectives are portrayed.
A client can read an ad, and see and feel if the service based business or product is worth their time. By just the language you use, this language simply put is determined by your mindset, and this effects the effectiveness of your marketing efforts to capture leads and communicate to them that you are the best option for them to consider.
With the impact of Covid, you most likely understand how important it is to have success in your business where you can support yourself and your loved ones, and never have to worry about there being enough to go around.
You want to be able to sustain your dreams of running a successful business, either full time, or be able to get things up and running so you can spend more time with your loved ones.
What ever your objectives are and the reasons why you want to make your business work, I am going to shed some light on the most effective way to accelerate your path to success.
Doing this will stop years of wasted ad spend, years of feeling unbalanced and stressed, and get straight to the aim and objective of just wanting your business to work. So let’s get into it.
How I Learned The Importance of Mindset
Before I share the top ten things needed to make your business work and get greater lead conversions, I want to share a little about my background and how I figured this out.
I pretty much had to to make my own business survive – with the way that marketing is changing, there is much more competition now than there was 10 years ago.
No matter how much I talk about this with clients, my passion never seems to dwindle for it.
Mindset can make your goal feel easy, and take you a few weeks or months to figure out, or drag you painfully through years of stress and loss of your time.
The love and passion I have for figuring out the brain is endless and I’m so deeply enamoured with mindset not because of the topic in itself, but the impact it has on your life and how it can change things so rapidly.
I am a mindset coach, business coach, success coach and mentor who studied the mind for over 9 years and took a special interest in how mindset affects your ability to succeed.
I am not taking about just beliefs alone, I am taking about a complex group of identities we take on that hinder our ability to think, be creative act, take action, be on top of our game and kill it in business and after 9 years of figuring out which mindset factors hinder success the most and then they can be seen as symptoms in the way your business suctions on a day to day basis.
I am going to cover the key mental shifts that are needed in today’s competitive markets, to achieve influence; impact; authority and dominate over your competition so you can grow your business for the success you deserve. I will also touch on the deeper shifts to adapt and quickly learn in today’s markets, to stand out and create clients on demand.
When I have previously spoken about business and one of the four successful pillars of business, I have touched on the importance of your ability to attract clients to you and stand out from the competition.
The reason I am so passionate about this is that when I started out thinking what I wanted to choose as a career path, initially I started out with a degree in Forensic Science. I asked myself what I was deeply passionate about and a passion of mine that has never dwindled since the age of 10 was my love for the Law of Attraction, Psychology, mindset, self-development, full potential and understanding what it takes to get the brain to operate at full potential.
My book shelf is full of mindset and full potential books and I started to become obsessed with this topic. So, I realised that if this was something that I could do constantly, I would feel joy, fulfilled and like I had achieved something in that day.
I therefore changed my degree to Psychology because I knew that would be the foundation of learning the brain and I started to do courses in NLP.
I then came across an engineer in Canada called Dr. Nick Arrizza who taught me the Mind Resonance Process and gave me a solid understanding of the brain.
I started to apply everything I had learned on mindset and began to notice that everything I didn’t like in my life was becoming effortless to change with the growth I had done to transform my thinking around what had formed that reality for me in the first place.
I would go to social gatherings and feel anxious because I didn’t like social events. They made me feel shy and nervous.
I would walk away from that event and think okay, how does it serve me to be shy and not talk to people? The answer was likely so that people couldn’t hurt me.
So, I started to use those principles in every area of my life to try and shift the mindset component before I shifted the reality. I was starting to understand how our own personal blocks affect the way, not do out work in the world, but effect the way we are able to be seen in the world
Before long, I could not believe the amount of success I started to experience in every area of my life and how easy it was. I was never a natural in business, or in making friends or relationships. Yes, I was cheerful and chirpy around my family and people I trusted, but around strangers I was a mute. I couldn’t articulate a conversation without feeling nervous or vulnerable, like I was in danger.
Not only did I apply these principles in every area of my life, but I applied them in my business when I started it. I am so grateful that I had a tool to accelerate my success as my personality type was definitely not congruent to being someone who dominated in anything let alone my competition.
The Ten Must Have Mental Shifts
Today I am going to take you through the mental shifts I took over the last twelve years, to accelerate me to where I am now and how I am able to generate client, attract them, dominate over my competition in terms of creating client loyalty and trust and be able to take a client at will off other coaches as my ability to article my empties is evident when im in front of that client.
it Is so important that I don’t work with any new clients unless they are willing to do the mindset work, because everything will be a struggle unless we do that first. Fixed mindset will not result in success or growth.
When you do the mindset shifts, it is so important because if you are looking to achieve authority, impact or to get your message out there to expand your business; these mental shifts will make it easy. Everything you are experiencing in your reality right now is a direct result of the mindset that you have at the moment. In order to make the gap effortless, you shift your mindset so that you can create a new reality.
I will start with the first few shifts that are so essential and will explain why this is. Some of the things that made a drastic difference to me and my business was not becoming more resilient, more driven, or taking more action in business.
What made my life effortless was when I went deeper. I increased my worth, I increased my value and how much I value myself and what I do. I increased my capabilities and I increased my confidence in myself. Confidence in the sense of who I am and what I do. These things really enabled me to influence, impact, have authority and dominate over my competition. My business goals became effortless.
In regards to business, let’s start with authority. Authority in business is your ability to stand out and be seen by the market as the go-to expert on that topic that you are selling.
In the conscious minds of people; if you have small branding and don’t put yourself out there much – when your client sees that, they assume that your level of expertise is lower than someone who has more branding, more marketing and is putting themselves and their knowledge out there fully.
Authority is determined by a few things and your ability to achieve this. Firstly, is being independent to what people think.
If you are in a service based business and you know things in the market that do work and don’t work – when you worry about what people think, you are going to filter everything you say or don’t say to make sure that you are giving a positive perception in the market; even at the expense of not putting the truth out there.
You will make sure that you keep yourself small and keep a positive image. However, having an opinion that is different from the crowd does not mean that people won’t like you. The right clients for you will be attracted to what you say.
People want personal and professional. They want to be assured that you have the answers to their questions and the solution to their problem.
The next thing is willingness to stand out. This means willingness to be yourself, be authentic and not follow the herd.
If your competition is doing things that you don’t agree with, you don’t need to follow them to attract the right people to you and be safe and accepted. You can definitely go your own way.
When your client is looking at you and making a decision about who is an expert in this field, they are looking at these things and making sure you embody them.
Some of the other deeper mindset shifts that dictate whether you have a presence in the market are factors such as do I have a say?
Let’s say you try to create an article around what you do and how you help people. If you believe you don’t have a say, as soon as you start it, it will become difficult, your brain will switch off and you will become unmotivated.
Believing that you do have a say and you feel safe around having a say is imperative to creating authority.
Another key thing is believing that your say matters.
Whenever we have a belief that my say doesn’t matter; we may have a belief around our topic of expertise and see someone else saying something similar. This will stop us and make us think that someone else has already covered this so now what we say doesn’t matter.
However, it’s not about not being able to say something just because someone else has already expressed an opinion on it, but rather we should feel that “this is my say and this is how I express it creatively and it makes me different because I say it uniquely.”
When you believe what you say doesn’t matter, every time you have an idea this belief will suppress it and your ability to express yourself.
As you can see, there are a few mindset shifts needed to help you achieve authority to then be able to grow your business and get the success that you deserve.
Now that we have covered authority and what it takes to get the brain to achieve this effortlessly, I would like to talk about impact and presence and what this actually means.
When you are running a business, your impact and your presence is going to decide whether you are able to tune in to your client’s needs, wants and understand them.
When you have presence (meaning you are completely present), there is something that goes on in the brain that allows us to pick up on cues that are not verbal.
This includes vocal tone, the way the voice says something, body language etc.
If you are fully present you will be able to read clients and make sure they are fully comfortable and understand what your clients’ reservations might be and soothe these.
If you lack this ability, your competition will do this better than you by asking questions and being able to help your client.
Having the skillset around presence and going into depth around what client reservations may be, will really have an impact because you will be able to serve more people on a bigger scale.
Another thing that creates impact is your ability to see yourself as more than just one type of role. A lot of my female clients who are running a business and are also mothers, struggle with creating an impact in business if they believe that their role is simply to be a mother.
Business becomes a really small side project for them because they believe their most important role is to be a mother.
Yes, of course your children do require a lot of care for their needs to be met, but in general, as humans, we are not just one role. At any one point, we can switch or change our roles.
When you believe your role as a woman is to cook and clean, that will take over your whole day and you will only give a little bit of attention to your business and something that potentially really matters to you.
The next thing that increases impact is improving your ability to handle your mistakes and failures.
If I want to create impact in the world and I’m creating a plan to get my message out in the world and do everything I want to do, what happens is, if I am worried about making mistakes; the brain will try to do everything perfectly to avoid failing, instead of creating spontaneously and easily.
Therefore, the amount of content you can get into the market is reduced because you are so afraid of making a mistake and failing. With the fear of failure residing inside, even if you could generate the motivation to get things done, people find this so difficult with the fear of failure lingering in the back of their brain.
It’s not about failing or not failing, it’s about being creative, keep trying things to figure out what works and what doesn’t work. Removing these fears will create a bigger impact because you will be able to get more out there and more people will be able to see what you do.
The second thing around impact is dependent on how much you believe you are capable of. Whatever you believe you are capable of, determines how much you are capable of.
If you have a mindset of thinking I can’t do that, I can’t cope, I can’t run a business etc. and you don’t believe you can handle things effortlessly; this is going to hinder your ability to take big, bold steps around going for the things that are going to bring in the best results for you. If you believe you can’t handle things and you can’t create a business with clients that you love working with, your brain will pick small things, small tasks and only things you are capable of.
However, unfortunately when we do things we are capable of, this doesn’t improve or help the belief that we are not capable. Our threshold stays small and we only fit in tasks that fit our capability level.
Believing you are capable will increase your creativity, allow you to think big and give you more impact in your business; meaning your ability to serve more people.
When I didn’t have the capability thinking, I was working very small, only having 4 clients per week. Even though a had a bigger demand; with my other responsibilities, I didn’t feel like I was capable of taking on more.
Another necessary shift to succeed in business is believing that you have value for who you are, not what you do.
Many people associate their sex i.e. male or female with certain values in the world. An example of this is, I am working with a female client and I can see her motivation starts to reduce when she gets into a relationship.
If she believes she has no value, she will take on a supporter role to her partner’s business. The reason for this is because she doesn’t believe her need and desire for support is as important as her partner’s.
So, she will work less on her business, she will put the relationship as the first priority and put her desires down the priority list. Removing the belief that your sex doesn’t have value for who you are, is essential.
A lot of people will have a belief like I have value for the work that I do. Or, I have value based on what I do for others, my value is less than a man, my value comes from providing, my value comes from making other people feel better.
Value in a human being is based on the basic qualities that we have. These qualities – regardless of whether we do anything – make us a valuable human being on the planet.
By removing these false value beliefs, you can really be who you are, not feel a need to overly prove yourself to someone, and just be yourself. In business, this translates to you having an approach of “this is me, this is what I do, this is how I do it, I would love to be able to help you. I am confident I can get you the results and if I can’t, I have this guarantee.”
How to dominate your competition
How do you dominate in business? I.e. your ads are more prominent in the market, more people are interested in what you do, you rank highly in internet searches, a lot of people talk about your business etc.
You dominate in business by standing out. This requires a mindset that you are capable to run a business and you are not afraid to be successful.
If you believe success will cause you harm, your brain will actually execute tasks that do not result in success. When it comes to that last part of the project you are working on, your brain will shut down and you won’t be able to complete it because you are afraid of success.
The fear or criticism and judgement is also a deterrent because the thought of you saying “this is who I am and this is what I do” causes you to constantly worry that people are going to critique and judge you.
Therefore, instead of putting yourself out there authentically, this belief will limit the exposure you get, and how many times your potential clients see you before they want and decide to become your client.
Other limiting beliefs in business include your association with wealth, your ability to take responsibility and your ability to do whatever it takes to achieve the success you want.
Beliefs that your business won’t work, nothing that you do will work, you shouldn’t try, your business will fail, you are a failure. The belief that you are not worthy of attention, the belief that more work might cause you to become a workaholic etc. limits the amount of work that you do. Of course, one of the biggest inhibitors is the fear of rejection.
These are all the mindset hindrances that I saw and have seen with my clients. If I get rid of all of these in a client’s mindset – the client will dominate. I have seen this many times with my clients in business. The more information and helpful content you put into the market, the more people see you. The more they see you, the more they associate you as the go-to guru on your topic and believe you have the knowledge to help them with their problem.
Removal of the beliefs I have discussed above will allow you make a bigger impact in business, to reach more people and attract more clients, to help more people, and ultimately to create a successful business that you love and is not a struggle. If you are sick of hitting your head against a wall wondering why things aren’t happening, these beliefs need to be removed in your mindset.
These are all the things in business that enabled me to run a business effortlessly. I also take my clients through these and made their business effortless for them too. You might be thinking that you have done mindset work before, i.e. positive affirmations and so much to improve your mindset and yet you still feel stuck.
As I have explained previously, you will feel stuck if you don’t get rid of the unconscious ties which are keeping those fears and beliefs locked in your brain. Once you remove them, it becomes effortless; there is nothing to bypass, nothing to re-believe, and it becomes a knowing. When things become a knowing, they become effortless.
A Faster Way To Achieve Success
There’s a big difference between working hard to achieve results and leveraging systems and your mindset to create a business that you can create freedom from, where the mental constraints and limitations that working hard poses, no longer needs to be the challenge you face between wanting more time and freedom.
We all started with the hope that being in Business would mean that we could control our own lives and time, but all too often we lose control of time and get less freedom when the burden off responsibility shifts from a job to a business, as it is no longer someone else’s dream, it’s ours,
It’s because of this, it’s the very reason things do not turn out as we initially hoped, these challenges then create our mindset to shift to
“I’m really not sure if this business will work”
“There’s too much uncertainty in business”
“These business strategies do not work”
“Business is hard”
“I should just give up and get a job”
“I don’t think I’ll ever achieve success in my business”
“Business is so hard and I lose time being in Business”
From there, let me ask you this question, did you start out with the hope of more time freedom and control?
But you found yourself:
Working more hours than you did whilst you were working for someone else.
Are with friends and family and your mind, cannot seem to switch off, causing you to feel more irritable and stressed than you were before?
Annoyed that you are doing okay, but just cannot foresee if this consistency will last, stop or start to decline, or even worse, worried about your energy eventually running out and not feeling business can sustain you in the long term?
If any of this sounds like where you are at, and how you might be feeling, these insights below will change the way you do business.
I promise you, if you face both the challenges with an approach of adjusting your mindset first, then applying the systems that create freedom, this approach will change your entire business and life guaranteed.
How would it make you feel if you got more leads, more sales all whilst working less in your business?
Wouldn’t you have more freedom? More balance in your life? Take a moment to experience how that would feel.
Let’s face it – achieving success in business can be hard.
You might have a new business idea, a new business goal or maybe an innovative solution to a problem. But the lack of motivation, or of proper systems kill it. And we’re often left wonder “How?” or “Why did this happen?”
But just for a moment, stop and think about what your life would look like if you DID have a proven plan for success in business. Not only the plan, but also the resilience, creativity, determination and discipline to stick it out and make your business successful – with more free time than ever!
Imagine what that would look like.
You’d stop wondering when you’re going to finally get your break. You’d be financially free or living your passion and purpose. You’d be happier and more fulfilled as well as would go from, it is not possible, to I am making it possible.
Now let me ask you this – how far away is all this for you? Can you give it an exact number?
Is it 2 years away? 5 years away? Or a lifetime away?
If you feel like you’re not moving towards success, you’re unfortunately stuck in a rut…
Like most of us, you probably set goals in business. You have certain objectives you want to reach. Sure, you stick with them for a few days, weeks or even a whole month (if you’re super motivated).
But then that motivation disappears. Your old self-sabotaging habits return.
Oh no…back to square one.
The cycle repeats, making you more and more frustrated. At the same time, that goal; that dream becomes more and more distant.
You’re experiencing problems like:
- Working harder but not seeing results
- No work-life balance, with no way of getting that balance right
- Hating what you’re doing
- Making little progress towards your business goals
- Feeling overworked and underpaid
- Thinking “what’s the point of all this anyway”
- Feeling anxious and nervous about the future
- Wondering if the business was a good idea in the first place
- Struggling to keep moving forward and pursuing your dreams
But it’s not your fault. And there’s hope. I know it firsthand because I’ve been where you are.
Before becoming a Success coach, I was not only stuck in life, but I had no clue how to run a successful business.
Let me give you the picture – I was working way too many hours in a job I hated, often wondering where days and weeks went, and I was constantly letting areas like my family and health go the back burner because of my business.
Yet, I pretended like everything was okay.
But in reality, I had no idea how I was going to move forward and get things rolling up the path to true business success.
I just knew things had to change.
It took me a full 12 long years to finally figure out how to overcome my own barriers – but more on that later.
The takeaway from the story is – You don’t have to do it alone
Reaching your business goals can be effortless, and you can accelerate the speed at which you get there.
Business does not to be a long hard slog where you need to work super hard to get any measure of success! You need to work smarter, not harder.
Again, it took me 12 years and thousands of hard-earned dollars to finally understand how to get from where I am, to where I want to be in business.
Now I’m living freely, making the money I want to – when I want to, working the hours I want. And my mind completely switches off when I am not running my business, achieving a healthy work-life balance.
The Effortless Path
Now let me tell you, getting to this point was trial and error – often wasting my valuable time, energy and money.
This doesn’t have to be you.
This book reveals how I transitioned from struggling to make ends meet, to running a successful business. This ebook is dedicated especially for you to learn from someone who understands your situation and knows how to move you forward!
You don’t need another ‘guru’ on Youtube telling you how to change your life.
How can they give you accurate advice when they’ve never heard your problem? And how your mind works? Or the knowledge of your business model?
Advice is very generic. What might work for one person can and most times is, a complete struggle for another.
This exclusive ebook shows the exact steps to creating the four pillars essential for a successful, booming business.
Get these Four pillars right, you will never need to worry in business again!
In this FREE ebook, The Effortless Path, you will learn:
Secret 1 – 10 Principles you MUST KNOW to succeed in every area of your life (This secret is the difference between success and failure!)
Secret 3 – How to commit to a task even when you don’t have the motivation! (Working on something with no motivation is like pulling your teeth out!)
Secret 5 – Why your business isn’t as strong as you think (Learn how to bulletproof your business!)
Secret 7 – The formula for knowing if your goals align with what you really want (never feel confused, bored and frustrated with you pursuit again)
Secret 9 – The mindset shifts needed to make change effortless (discover what’s keeping you locked in your current mindset)
Secret 11 – The MOST IMPORTANT RULE for making change (change will not be effortless by not following this one rule!)
Secret 2 – Learn how to finally stop making excuses and actually take action (you’ll be able to stop procrastination and be motivated to achieve success)
Secret 4 – How to banish fear and stop worrying about what others think of you (become untouchable and overcome any adversity)
Secret 6 – How to avoid overwhelm and burnout – unlock the mind that overcomes any obstacle!
Secret 8 – The key to accelerated action (how you can cut the time to reaching your goals by up to 300%)
Secret 10 – How to achieve long-term success and bypass self-sabotage (never have to worry about your own actions ruining your chances of success)
Secret 12 – The truth about why techniques in self-development industry won’t work on you (save time and money by using techniques that actually produce results)
Who am I ?
I’m Felicity Muscat – a trained Mind Resonance Coach – which is like psychology but with an additional 3 years of study. I’m also a life and business coach with over 15 years of coaching experience.
I’ve helped thousands of struggling individuals; business owners and big dreamers reach their biggest goals and more!
I do this by using proven and effective techniques that change your beliefs, mindset and habits.
You might be wondering if this book help.
This book will be a gold mine if you are:
●An ambitious individual struggling to reach any sort of goal – big or small in business.
●An overworked parent wanting to free up time while making more money
●A business owner seeing a loss in revenue to the market as the competition because more aggressive.
●Someone frustrated with their revenue, sales or number of leads and want to make a change.
If you’re any one of these, this book is perfect for you!
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Felicity Muscat is the Founder of The Institute of Self Mastery which was created to help others fulfil the truest, highest, and most authentic expression of themselves in all areas of life.
If you have tried other approaches that have failed and are ready for change, request a complimentary introductory phone/Skype coaching consultation to help you get started on your journey back to your peak performing empowered and alive self today. To learn more and explore others’ success stories, download Felicity’s eBooks.
Felicity Muscat, former psychologist is now an international self-esteem, self-empowerment, and self-mastery life coach. Felicity is also a relationship and success coach, author of three best-selling books and Level 3 mind resonance coach.