How to Take Consistent Action in Your Business
Your ability to act or not act will determine the opportunities available to you.
My name is Felicity Muscat, I am a mindset coach and performance coach who helps new businesses, and existing business owners and entrepreneurs who are struggling to grow, to achieve an effortless balance in all areas and return to a state of clarity and freedom in their lives.
Many people are not achieving their full potential in career and and Business and are not even close to hitting their high performance state, and it comes down to not being productive and not taking aligned action to our outcomes.
If you’re ready to discover how to triple your profits, manage systems, get more free time and get back to doing what you do best, whilst you master your work life balance so you can finally stop worrying about your business and start focusing on living your best life worry free – keep reading!
Get Started on Your Goals With a Performance Coach
Today we are going to talk about how you can get started on your goals and start implementing strategies that are going to grow your business or get your business off the ground.
This is also relevant to an entrepreneur looking to start a business. The below advice will help you to manage performance, even if you feel stuck, overwhelmed and don’t know where to start.
I am going to break this down into two topics. Firstly, I will explain what fear is and secondly, what causes overwhelm.
Fear is generally caused by a negative threat in which we assume will happen if we undertake the task at hand. Meaning, if you have a lot of strategies in your business that are going to expose you to people, but you feel fear, it could potentially be because you fear being rejected. You may also have a fear of failure.
The brain will then create a fear response to make you feel afraid and make you feel like you don’t know why you are setting out to do what you have planned to do. Fear is a way to protect you from an unconscious threat in which you believe will happen if you undertake
Overwhelm is slightly different. Overwhelm in the brain is caused by a few beliefs. Some of these include the belief I can’t cope, I can’t handle this. You can also feel overwhelm if your
capabilities don’t match the task at hand or the skill level that you need to execute that task effectively.
Overwhelm is a symptom of someone feeling like they just don’t know how to do the task. They also don’t feel capable to do whatever skill is required or learn the skill they need to take this step in their business.
How do you move past fear and overwhelm?
The first thing you can do is make a priority list of everything you need to do in your business, whether this is branding, marketing, staff, advertising, collateral. Outline which actions you think will improve your business.
Once you have done this, look at which task you think will be easier to do. You can then ask yourself, what do I fear will happen if I do this task? Will your friends and family think badly of you? Will people reject you or your business? Will you “fail”?
Many years ago, before I figured out how to remove certain beliefs like the fear of rejection from my brain, I needed a strategy to help me get past fear to start a business.
In these days, I used to give advice to myself as if I was giving advice to a friend. I would talk to myself for example and say it’s okay if you want to do that strategy but you’re not sure how to.
You can get someone to help you with the advertising or look at how someone else is doing it and copy that. You could also do something that doesn’t expose you as much as writing an email to your subscription list if that seems too daunting right now.
Identify Your Fears
The first thing is to identify is what exactly you are fearful about. The second thing is to give yourself some advice as if you would a friend. If the fear is way too overwhelming, skip strategies that are going to expose you to that threat.
For example, if you have a fear of rejection and you are terrified of doing Facebook live videos, you will find that when you are on camera, you seem to lose all the knowledge you had previously when put in the limelight.
This is a symptom of the fear of rejection. If this happens, don’t do the live videos. This could simply wind up giving you a panic attack. Choose things that will be easier for
Some performance coaches will advise that you should push yourself out of your comfort zone. The thing with this is when you keep doing this consistently and your thoughts aren’t able to articulate what you are trying to say, it can come across as a forced script as opposed to your authentic thoughts and feelings.
It therefore won’t attract or connect to your audience the way you would like to. Try not to be so hard on yourself for your efforts. Some people teach that “these things get easier with time”. This isn’t actually accurate.
It doesn’t become easier with time, but rather we become more disconnected because we learn to cope and dissociate with ourselves to not feel the fear.
We therefore lose connection to ourselves as opposed to start to feel good about our business. It is much more important to understand what is causing us fear so we can solve the underlying problem.
Understand Your Overwhelm
The second step is understanding what causes overwhelm. As previously mentioned, overwhelm is caused by a feeling of your inability to cope or when your level of confidence is not at the level of what the skill set is that you think you need to acquire.
A lot of people believe that what the mind can conceive, it can achieve. However, you are not your mind and what actually determines whether you achieve something or not is your confidence, not the mind. You are separate from the mind.
If you feel like you can do it, you can then lead your mind to create the ideas and start taking action. A lot of people come to me and say they can’t even generate ideas. This is because they are at a confidence level that is giving them ideas that are too far outside their comfort zone so they don’t feel as if they can actually execute them.
In this instance, what you can do is stick to things you feel comfortable with. Perhaps things you have done before, then keep excelling and mastering them. The key to attracting clients and getting people into your overall business is indeed 70% strategy and marketing.
However, personal connection and 1:1 time with your clients is much more powerful. Therefore, if marketing scares you to be that exposed, you can always hold events and invite people to events and show them what you do there, if that’s what you feel more comfortable with.
The thing about social media is not only does it expose us to friends and family but also to a whole market of people who don’t know us. So, if you do have a fear of rejection, it will trigger you to stay away from doing things like that.
If you are not struggling with fear or overwhelm but you are struggling with which task to tackle first – I will let you in on a secret around the way the brain works. A lot of people use lists so they will put all their tasks as to what they need to do down the list.
If the brain believes that business is hard, business needs to be hard, work needs to be hard – the brain will not then tell you that you only need to take one step.
It actually looks at the whole list and says this is too much. It will then cause procrastination. If you suffer with this, what you can do is to use a ladder system.
When I started my business, I made a ladder structure and I started with my goal. This was to create a successful business that allows me to have financial freedom and location freedom.
That was my goal at the time. I was still studying and also had a job in the corporate world. The time I had to work on my business as a performance coach was only 2-3 hours per night. So, when I was taking action I had to make sure the tasks were a productive as possible towards my goal.
I therefore created a ladder with steps and put the steps of what I needed to do, one above the other to show my strategic goals.
For example, firstly, get an ABN. Secondly, register a business name. I did the steps one at a time.
Although this was effective at the time, it didn’t reduce the anxiety I was feeling around the workload. As I was extremely driven at the time, I focused all my time constantly to thinking about what I needed to do.
So even when I wasn’t working on my business, I was still thinking about it. This is because when our brain has a to-do list, it stores unconscious hooks around what we need to do and won’t feel at peace until it is done.
A way to combat the above, is to have post-it notes and on your note just write one task. For example, “write an article”. You don’t need to focus on editing the article, fixing spelling mistakes, adding keywords etc. etc.
You simply need to write the article, nothing more, nothing less. Once you have done this, you can then go to the next task and so on. Post-it notes will save you from being distracted.
Tips to Stay Focussed on Your Goals From a Performance Coach
If you are like me, you may like to do multiple things at once. I therefore need a strategy to manage one task at a time, to stay focused. This is a great way to reduce overwhelm, reduce fear and get things done quickly.
Any task is dependent on the actions you take to finalise the big picture. If you can break the tasks down as opposed to thinking about the entire big picture, it will make it easier for you in the business process and you can stay focused.
Some of my performance coach clients who work in business management clients are big picture type thinkers. Meaning, some people thrive best in the details, others prefer to focus on the bigger picture.
What I do for these clients in the high performance coaching programs is I give them a small action but I let them know what it will lead towards, so they can still see the bigger picture but can focus on the one task at hand.
A lot of people will think they can’t curb their fear and it won’t go away. The strategy I have described above will help to take action and start seeing some results for your effort.
Watch my FREE Business Success Video Series and unlock the secrets to more motivation, more freedom and more profits!
Video 1 - How to Get Motivated
Learn how you can get your mojo back so that you can take disciplined action towards your goals. Discover how to overcome procrastination and lead yourself to success.
Video 2 - How To Stop Dreaded Comparison
Are you constantly comparing yourself to others? Learn how to feel confident and proud of your business. Learn how to love the journey to success through your own unique path.
Video 3 - How To Avoid Burnout and Overwhelm
Do you feel anxious and overwhelmed about business? Learn what causes burnout and overwhelm and how to overcome them. Finally get the clear steps to business growth.
Video 4 - Productivity Hack
Discover a simple way to get more done! Build momentum for your business and consistent results through this little-known hack.
Video 5 - The Best Way To Grow Your Business In The Next 90 Days
What are the best ways to grow my business in the next 90 days? 9 WAYS TO ATTRACT MORE LEADS.
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FREE eBook - Business Success Path Accelerator
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Felicity Muscat is the Founder of The Institute of Self Mastery which was created to help others fulfil the truest, highest, and most authentic expression of themselves in all areas of life.
If you have tried other approaches that have failed and are ready for change, request a complimentary introductory phone/Skype coaching consultation to help you get started on your journey back to your peak performing empowered and alive self today. To learn more and explore others’ success stories, download Felicity’s eBooks.
Felicity Muscat, former psychologist is now an international self-esteem, self-empowerment, and self-mastery life coach. Felicity is also a relationship and success coach, author of three best-selling books and Level 3 mind resonance coach.